Investment doesn’t have to just be about real estate and stocks. As the number of super-wealthy people increases, the value of passion investments like collector cars, jewellery, and art has become more and more significant.

Quick Cash Flow Tune Up

What’s passion investment?

Regular financial investment is all about corporate growth, and economic productivity. This utilitarian approach assigns value to your investment purely on the basis of what kind of economic output it can produce, rather than on the cultural or aesthetic value.

Passion investment, on the other hand, works in a fundamentally different way. Luxury purchases like rare jewellery, art, and cars don’t work the way your investment in a business would. Rather, their value is defined by their rarity, quality, and what they represent culturally to the communities who appreciate them. As this value is increasingly recognised by communities of passionate investors and enthusiasts, and as global wealth grows, more people pursue these luxury purchases. This, in turn, raises the demand and the value of those items more.

A glimpse into passion investing

Getting a good overview of global passion investing as a whole requires a broad worldwide overview of the sale and possession of luxury goods and collectibles. The Knight Frank Luxury Investment Index (KFLII) uses a variety of other indexes to track a selected basket of collectible luxury goods, including luxury cars, art, jewellery, and other popular passion investments in order to create that broad overview. In 2015, the value of the KFLII rose by 7%, showing that luxury investment is growing worldwide, despite a 5% drop in the value of the Financial Times Stock Exchange (FTSE 100) equities index, and an anemic 1% growth for the top end of London’s residential real estate market.

Despite this healthy general growth, it’s important to keep an eye on exactly which asset classes on the KFLII are are doing exceptionally well, and which aren’t. In 2015 investors have broken numerous price records for all kinds of amazing luxury collector’s items, while some asset classes have stagnated. That’s because different types of assets attract different types of investors in different parts of the world who have a wide variety of different cultural backgrounds and interests.

Passion investment is diverse

The first obvious example we tend to jump to when we think of high value passion investments is art, and the passionate collectors who spend years hunting down unique pieces from their favourite artists. While that’s certainly one type of asset that passion investors might pursue, investors actually collect all kinds of high value luxury items, from gems, to wine, to musical instruments, to coins, to cars. The “best” choice is the one you’re most knowledgeable about and most comfortable with; it’s about expressing yourself through your investments.

Further, it’s important to consider that different cultural and geographical factors influence what types of luxury investments are popular in different regions of the world. A sample of popular passion investment choices might include:

Luxury cars
The most popular and also fastest growing passion investment today is luxury collector cars. Not only have they worked as symbols of independence and power for a century, they’re also an accessible genre to investors from all over the world, which makes them extremely promising for the future.

Some high end automakers are even beginning to roll out more off-road models to accommodate tougher roads in emerging countries, and the entertainment goals of younger investors. This is designed to feed the appetite of major luxury car aficionados in countries in the Pacific region and in Africa, where high end automobiles are far more popular than the global average. Only Europe has a higher rate of luxury car investment.

Art
Art might be the original passion investment, and it’s still very popular all over the world. Besides its inherent aesthetic value, art provides a unique perspective into the times, cultures, and particular artists that produced each piece. The primary global hub for high value art collecting is still Europe, which shouldn’t come as a major surprise considering the continuing dominance of European art in the art collecting world.

Yachts
Yachts offer the ultimate private sanctuary for people with plenty of money and not enough time. They’re a great lifestyle investment, and are a great choice for adventurous people who want to be able to make active use of their assets. Globalising wealth is having an enormous effect on yacht ownership, and the Super-Yacht Sector (boats over 24 meters) reported over 40% growth in sales from 2014 to 2015. They’re especially popular in the Pacific region, where there’s plenty of beautiful coastline and open blue seas to explore. Less nautically inclined Asia, by comparison, has the lowest rates of yacht ownership in the world.

Jewellery
Another classic choice for passion investors is jewellery. More than nearly any other type of investment, gems and precious metals make an excellent hedge against economic volatility. Given recent political turmoil and economic events, assets that retain all of their value for an indefinite period are an excellent insurance policy against unexpected inflation and currency devaluations.

Jewellery, coins, gems, and other collectibles are far more popular in Europe than anywhere else in the world, though the number of collectors worldwide is increasing rapidly. Where the world’s top 200 art collectors came from only 17 countries in 1990, 2015’s list boasts members from 36.

Private Jets
A private jet, much like a yacht, isn’t just about holding or growing wealth, it’s an asset that you can put to work. Besides being a clear status symbol, private jets offer easy and convenient travel with a level of comfort and privacy that isn’t available any other way.

Investors in Africa and Latin America, in general, own private jets at a far higher rate than the global average. This is a result of a number of factors, most significantly a combination of poor commercial travel infrastructure and the vast geographical distance between business and travel hubs on those continents.

Wine
Wine is a popular passion investment all over the world. Not only is wine relatively accessible to investors of more moderate means, wine culture also introduces a social aspect to the investment that many people find rewarding and engaging.

Luxury spending is growing rapidly

As emerging markets all over the globe grow and bolster the global economy, more wealthy investors are joining the ranks of passion investors, effectively growing the demand for a relatively finite supply of luxury items.

While not all passion investors necessarily intend for their investments to appreciate in value over time, the rapid growth of the market in recent years is making passion investment for financial gain increasingly profitable.

The car market is exploding
On the KFLII, the classic cars market has grown by 17% in the last year, and by 490% over the last decade, making it by far the fastest growing asset class on the KFLII. A Ferrari 250 GTO became the most expensive car in the world in 2014, when one was sold for over $38 million in 2014. Since then, it’s been rumoured that others of the existing 39 have traded hands at or over $40 million in private transactions between individual collectors. Besides this, Jaguar, Porsche, and McLaren all had new all-time-high prices set for their respective makes, all above $10 million.

Jewel collectors are breaking records
Jewellery has grown 4% in the last year, and 156% over the last 10 years. This continued upward trajectory was marked by the record 48.4 million dollar bid that The Blue Moon, a fancy vivid blue diamond, received at auction in November. This makes it the most highly valued gem or piece of jewellery in history.

Art is holding its own
While art might not be the fast growing juggernaut that luxury cars clearly is, it’s a timeless classic that isn’t going anywhere soon. With respectable 4% growth in the last year, and an impressive 226% in the last decade, art remains a financially viable investment. Most notably, Paul Gaugin’s When Will You Marry?, a painting of two Tahitian girls, was sold for $300 million in Qatar, making it the most expensive work of art ever sold. Another priceless work of art, Picasso’s Women of Algiers, sold for $179 million in May.

Wine is growing rapidly
The Knight Frank Fine Wine Icons Index showed that wine is up by 5% this year. According to Nick Martin of Wine Owners, many investment-grade Bordeaux wines are now recovering well from the blow that was caused by the sudden drop in demand from China. Over the last decade in general wine has also performed very well, growing a total of 241% during that period.

Furniture, on the other hand…
Unlike nearly all other assets on the KFLII, furniture investment actually shrank by 6 percent. For passionate investors, however, that didn’t result in any serious issues. Despite this general setback, furniture secured a new record at auction when a Marc Lockheed Lounge sofa sold for $3.7 million this last April.

What about the economy?

The global economy in the past 10 years hasn’t been particularly stable with the American housing crisis in 2008, the sudden slowdown in China, and the economic crisis in the EU. Because of this, it might come as a surprise to less experienced passion investors that the luxury investment market has been positively booming during this entire period. Despite ongoing issues in established and emerging markets, wealthy collectors are continuing to thrive.

Contrary to what many might expect, this is not a fluke. These types of investments typically do very well during times of economic uncertainty. This is because tangible and durable investments like jewellery, coins, cars, and paintings will appreciate in value as they get older, or at the very least retain their value without depreciating. Ultra high net worth individuals (UNHWIs) in Europe are much more likely to currently own a collectible than their counterparts in Asia and Latin America. Rising demand in those emerging countries as the UNHWIs there work to stabilise their wealth is a large part of what’s driving the growth of passion investments globally.

It’s a great time to get involved
There are a variety of reasons that growth continues unabated and bids on these types of items break records year after year. As they get older, their history and relevance in their respective collector community grows. Furthermore, the growing number of passion investors with an interest in these items is increasing rapidly, and not just because of growing global wealth.

Beyond simple economics, globalisation is driving a global cultural homogenisation that makes these traditionally western pursuits more accessible and more relevant to potential investors all over the world. Of course yachts are unlikely to become very popular in landlocked countries, and private jets will always be most popular in places where they are most practical. Other goods, however, like luxury cars, wine, precious gems, and other collectibles aren’t strongly restricted geographically, and are likely to continue rise in popularity all over the world. While this process is still ongoing, we can expect the prices on the world’s most valuable collectibles to continue to rise rapidly.

Passion investing is a great way to marry your personal interests to your investment goals. If you’re not a member of the world’s super wealthy elite, you don’t have to don’t let that stop you. It might take $40 million to get your hands on a Ferrari 250 GTO, but you don’t have to start there. Look into the things you’re passionate about to see what kinds of investment opportunities might await within your means.

  • Fifo Capital Franchisee Profile

    Fifo Capital franchisees:
    1. Have developed (through Fifo Capital Head Office training and support) a strong acumen and expertise in business finance solutions; they are expert consultants not vanilla product providers.

    2. Are skilled networkers and understand how to develop and nurture strong relationships with referral partners.

    3. Are highly structured in their development of their business portfolio and inherently understand what it takes to build a successful business and strong returns.

    4. Are focused on assisting New Zealand businesses secure smart business finance, and are client-first in all of their business transactions.

    5. Work collaboratively with other partners in the network to share knowledge and secure client transactions, and understand the individual value that is achieved by a strong group.

    6. Know how to best utilize the comprehensive system of support provided by the Fifo Capital Head Office – technology, marketing, sales, and expertise development etc.

    7. Thrive on this stimulating and growing market.

  • About Fifo Capital

    Fifo Capital provides short-term finance for business. Clients use our services to: (1) solve immediate cash flow challenges, and (2) to access capital needed to secure new opportunities or for business operations.  Since 2004, we have established more than 70 offices across New Zealand and Australia, and provided business owners with over $850 million in growth capital.

    The one-on-one difference

    Central to the solutions we provide is one-on-one consultancy. Our network of finance experts, meet with clients and spend time understanding their business in order to deliver a purpose-fit solution; a solution that solves the immediate finance need, and which is suitable for both the short and longer term success of the business. The complexities of business finance demand the one-on-one approach, and we continually see the value of this in the success of our clients.

    Working in partnership with banking facilities

    Clients seek the assistance of Fifo Capital for a short period of time when their bank is unable to help. Often this is due to their finance needs outpacing the traditional security options available; or where their need requires a response time that cannot be met by their bank. As Fifo Capital finance solutions are designed for these immediate short-term requirements, we can ‘solve the gap’ quickly for the window of time that the client falls outside of their bank’s criteria, for the specific finance need. Working in tandem with mainstream facilities ensures that clients can access funds for short-term business needs, without impacting the ongoing relationship with their bank.

    Expert solution solvers

    Very few businesses faced with an immediate finance need are best served by a vanilla solution. Our experience has highlighted that the value of a business finance expert tailoring a solution to a client’s specific needs is immeasurable. Our business finance experts are highly experienced, and have a wealth of knowledge about the mechanics, complexities and unique challenges and opportunities of different industries. This knowledge, coupled with one-on-one consultancy, means our experts are adept at quickly identifying purpose-fit finance solutions for clients.

  • Working with our partners

    Our finance experts work in concert with professional services partners – accountants, bank managers, business brokers – to identify the most appropriate solution for client needs.

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  • Fifo Capital Partners

    Fifo Capital Partners and their clients are supported by a range of benefits, including complimentary copies of Headway Magazine, and access to Fifo Capital Knowledge Centre assets.

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    We help your clients in two equally important ways: (1) Through the fast (24 to 48 hour) delivery of required funds; and (2) By leading every transaction with one-on-one expert consultancy.

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    Foreign Exchange
    Fifo Capital partners with leading international payments specialists HiFX to provide clients with a simple, secure way to send and receive international payments at preferential foreign exchange rates. Services include: Exchange Contracts; Spot and Forward; Multi-Currency Accounts; Market Orders and Currency Options. Click here to find out more.

    Expert consultancy

    With over 10 years supporting businesses, we know the value of expert, one-on-one consultancy. While new technology has spurred the advent of finance-online, we’re committed to pairing clients with a finance expert. Of course, we’ve embraced technology to hasten our processes and response times, and to continually enhance the experience for our clients. But the complexities of business finance, do and will continue to, require one-on-one interaction with an expert to achieve the best result, specific to the client’s needs. The value is in the results.

  • Terms of Use

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  • Anti-Spam Policy

  • Anti-Spam Policy

    What is spam?
    In the context of electronic messaging, spam refers to unsolicited, bulk or indiscriminate messages, typically sent for commercial purposes. “Electronic messaging” covers emails, instant messaging, SMS and other mobile phone messaging, but does not cover normal voice-to-voice communication by telephone.

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    Contact Fifo Capital
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    – to provide you, or permit selected third parties to provide you, with information about goods or services we feel may interest you. If you are an existing customer, we will only contact you by electronic means (e-mail or SMS) with information about services similar to those which were the subject of a previous sale or negotiations of a sale to you. If you are a new customer, and where we permit selected third parties to use your data, we (or they) will contact you by electronic means only if you have consented to this. If you do not want us to use your data in this way, or to pass your details on to third parties for marketing purposes, please tick the relevant box situated on the form on which we collect your data);
    – to notify you about changes to our service;
    – to ensure that content from our site is presented in the most effective manner for you and for your computer.

    Information we collect about you.
    We will use this information:

    – to administer our site and for internal operations, including troubleshooting, data analysis, testing, research, statistical and survey purposes;
    – to improve our site to ensure that content is presented in the most effective manner for you and for your computer;
    – to allow you to participate in interactive features of our service, when you choose to do so;
    as part of our efforts to keep our site safe and secure;
    – to measure or understand the effectiveness of advertising we serve to you and others, and to deliver relevant advertising to you;
    – to make suggestions and recommendations to you and other users of our site about services that may interest you or them.

    Information we receive from other sources.
    We may combine this information with information you give to us and information we collect about you. We and our franchisees may us this information and the combined information for the purposes set out above (depending on the types of information we receive).

    Disclosure of your information
    We may share your personal information with any member of our group, which means our subsidiaries, our ultimate holding company and its subsidiaries.

    We may share your information with selected third parties including:

    – Our franchisees and/or our master franchisees.
    Business partners, suppliers and sub-contractors for the performance of any contract we or our franchisees or master franchisees enter into with you.
    – Advertisers and advertising networks that require the data to select and serve relevant adverts to you and others.
    Analytics and search engine providers that assist us in the improvement and optimisation of our site.
    – Credit reference agencies for the purpose of assessing your credit score where this is a condition of us entering into a contract with you.

    We may disclose your personal information to third parties.
    In the event that we, our franchisees or our master franchisees sell or buy any business or assets, in which case we or our franchisees or our master franchisees may disclose your personal data to the prospective seller or buyer of such business or assets.

    If Fifo Capital International Ltd or substantially all of its assets are acquired by a third party, in which case personal data held by it about its customers will be one of the transferred assets.

    If we or our franchisees or our master franchisees are under a duty to disclose or share your personal data in order to comply with any legal obligation, or in order to enforce or apply our terms of use (fifocapital.co.nz/terms-and-conditions/) and/or any other agreements; or to protect the rights, property, or safety of Fifo Capital International Ltd, our customers, or others. This includes exchanging information with other companies and organisations for the purposes of fraud protection and credit risk reduction.

    Where we store your personal data
    The data that we collect from you may be transferred to, stored with, or processed by our suppliers, our franchisees, or our master franchisees. Such staff maybe engaged in, among other things, the fulfilment of the provision of services to you and the provision of support services. By submitting your personal data, you agree to this transfer, storing or processing. We will take all steps reasonably necessary to ensure that your data is treated securely and in accordance with this privacy policy.

    All information you provide to us is stored on our secure servers. Any payment transactions will be encrypted. Where we have given you (or where you have chosen) a password which enables you to access certain parts of our site, you are responsible for keeping this password confidential. We ask you not to share a password with anyone.

    Unfortunately, the transmission of information via the internet is not completely secure. Although we will do our best to protect your personal data, we cannot guarantee the security of your data transmitted to our site; any transmission is at your own risk. Once we have received your information, we will use strict procedures and security features to try to prevent unauthorised access.

    Your rights
    You have the right to ask us not to process your personal data for marketing purposes. We will usually inform you (before collecting your data) if we intend to use your data for such purposes or if we intend to disclose your information to any third party for such purposes. You can exercise your right to prevent such processing by checking certain boxes on the forms we use to collect your data. You can also exercise the right at any time by contacting us at [email protected]

    Our site may, from time to time, contain links to and from the websites of our partner networks, advertisers and affiliates. If you follow a link to any of these websites, please note that these websites have their own privacy policies and that we do not accept any responsibility or liability for these policies. Please check these policies before you submit any personal data to these websites.

    Access to information
    The Act gives you the right to access information held about you. Your right of access can be exercised in accordance with the Act. Any access request may be subject to a fee of $10 to meet our costs in providing you with details of the information we hold about you.

    Changes to our Privacy Policy
    Any changes we may make to our privacy policy in the future will be posted on this page and, where appropriate, notified to you by e-mail. Please check back frequently to see any updates or changes to our privacy policy. This privacy policy was last updated on 18 August 2015.

    Contact
    Questions, comments and requests regarding this privacy policy are welcomed and should be addressed to Fifo Capital International Ltd, PO Box 137375 Parnell, Auckland 1151, New Zealand, [email protected]

  • Nigel Thomson

    Founder and Head Thinker

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  • Terms and Conditions

    Fifo Capital understands time is critical when it comes to managing your cash flow – so our process is aimed to be as simple as possible.

    A Fifo Capital facility approval typically takes around 24 hours to set-up and depending on the required information supplied by customers, transfer of funds can take place in as little as four hours.

    The following covers the terms and conditions required for a four hour funds transfer to take place;

    1. Fifo Capital will tell the proposed client if the application is successful to receive funding. We can accept or reject the application at our sole and absolute discretion. If we accept the application the cash flow finance services will be provided solely in accordance with the documents we agree with the proposed client.
    2. Fifo Capital reserves the right to reject previously approved applications without notice and/or consultation.
    3. Fifo Capital’s application consists of a number of forms, however, not limited to fully completed and signed; Application, Receivables Finance Facility Terms and Conditions, Guarantee, Offer to Sell, and Privacy Consent forms
    4. To be eligible for a four hour funds transfer in relation to an approved application, the proposed customer must request or apply to Fifo Capital in writing before 12 noon on the same business day. Such a request doesn’t guarantee the transfer will take place or funds cleared in the customer’s bank account within the four hour period.
    5. Should a four hour funding transfer request be approved, such a transfer can only be facilitated on a business day. A transfer request is not available on public or bank holidays, or weekends.
    6. Four hour funding transfers may incur a fee as detailed within the application.
    7. Fifo Capital’s aligned banks or financial institutions have the right to reject a four hour funding transfer request. Fifo Capital and its aligned banks are not liable for any loss or damages resulting from a funding transfer request not taking place or funds being cleared within a four hour period.
    8. Fifo Capital is a franchise business operation. Fifo Capital NZ Ltd is the master franchisee and is therefore not responsible for the actions or inactions of its franchisees in relation to any funds transfer timing.
    9. Fifo Capital is not responsible for any loss or damages incurred or to be incurred by the would be or existing customer should a transfer not take place within or cleared funds not be received within a four hour period.

    To find out more about the full terms and conditions relating to our 4 hour funds transfer please contact Fifo Capital on 0800 86 34 36