With all of the debate currently raging in New Zealand about the potential to change the flag, it seems like a great opportunity to review the merits of rebranding your business or product. If you’re worried that your customers and your branding may have parted company, or your competition may have moved in on your territory, then read on for our guide on what to consider before rebranding your business.
We all talk about how important our customers are to our businesses. But the most effective businesses integrate this into the way that they work. Being customer focused is not just about listening when customers talk, it’s also about taking a measured approach to customer feedback that allows you to react appropriately to what you hear.
So how do you ensure that your customer is at the heart of your business? Drawing on the insights from clients we’ve seen go from strength to strength, here are a few of our top tips.
The act of saying that you would like to exceed the expectations of your customers is easy. Actually doing it is much more challenging. We take a simple look at how your business can plan ahead to make customers very happy. Read More
Is your business considering diving into the world of social media? If you’re thinking of taking the plunge it’s important to make sure you don’t end up out of your depth.
We take a look at social media for business and marketing and ask some important questions about how they can work well together.